That said, can we assume that knowledge, engineering and applications of building race cars from the ground up can directly translate to building production cars for the general public? We likely have our chance to find out. Roger Penske (Penske Racing) has signed on to take the Saturn brand from economically challenged General Motors. Penske is taking on a challenge but that is nothing really new. GM has failed the Saturn brand on several fronts leaving Penske open to rebuild the name as he sees fit. If he can keep cars running in NASCAR, INDY and GrandAm then this may seem like an easy win. He’s got a shot but not a guarantee.General Motors launched Saturn in the mid 1980’s as a “different kind of car company”. Saturn quickly became a high ranker in consumer satisfaction. Their cars were attractive and held value. They were competing quite well with some of the imports know for economy and life span. So… what went wrong? You probably can not take one singular point as the problem but a high ranker could be the GM mindset of building one car with several labels. Saturns began to be built on the same platforms as other GM brands’ models. What was a “different kind of car company” became “the same car with a different badge”.
Enter Roger Penske. Anyone familiar with the Penske name will know he doesn’t jump without looking. It does not mean he never misses (Penske Car Care Centers…) but it does mean he sees something with potential. He has a deal with GM to basically supply Saturn models for the next couple of years. Penske will have to eventually set up or take over his own design and manufacturing facilities. Some current Saturn models are re-badged European models from Opel/Vauxhall. It has been rumored the Chinese are looking at the Opel label and it would seem unlikely that Penske would, with the facilities in place in the U.S., purchase a Chinese owned product just to drop his badge on it.
The questions remain and the answers may be some time in coming. Can Roger Penske succeed with Saturn? Will the Chinese take control of the Opel name which some of the Saturns are based on? Will Penske get control of manufacturing facilities inside the United States? What would a Penske design team put out to the American public? Will it continue to be “Saturn” or will we see a “Penske” brand take shape?
The answers to these questions will, hopefully, be very exciting for the American automotive public.


Today new standards were set for fuel economy along with forthcoming national emissions standards for new vehicles by 2016. The target for a manufacturer fleet average is 35.5 mpg. Passenger vehicles are expected to reach 39mpg while trucks are set at around 30mpg. By 2016…? Did you see the date? 2016… Six years from now. My first question is… Why Wait? Why color this green appeasement with anything that even resembles a promise for the future? It is obvious we have the technology to build these cars now. To be clear, I am purposefully excluding hybrids in the mix of current technology and mpg possibilities. Hybrids are still very new technology. The effects on the environment have not been measured correctly and they have not been around long enough to show any real figures on dependability.
The Pontiac brand is being put out by General Motors. Is this a move of logic by General Motors or is this a pressure move from the Federal Government which stands to take over more than 50% of GM stock in cancelling a chunk of bailout debt? Pontiac is a “performance” brand name with a history of muscle cars, sports cars and racing heritage. The current administration is certainly waist deep in “green” cohorts and may not want to have a controlling interest in a brand known for burning rubber and turning fast laps. Is Pontiac really losing money or is it a show of “green” power? Currently, Pontiac power plants and car models are running and winning on the track. Just recently at Virginia International Raceway, a Pontiac powered Daytona Prototype won the class in the Bosch Engineering 250. On the same track running with the DP class, a Pontiac GXP.R won the GT class. Pontiacs are selling. They are out on the road with their split grills and diamond point logos. So the question remains… are they really losing so much on the showroom floor? More so than other brands…? Really?
